**The messy middle is where brands stall. Too small to hire more people. Too big to keep doing it yourself**.
‍
‍Let’s change that.

Stakes are high.

It’s easy to launch a brand. Harder than ever to grow one.

Your to-dos include:

Spend to find customers on Instagram, TikTok, and Google

Sell to customers on various platforms like Shopify and Amazon

Create short-lived, disposable content to get noticed in a sea of choices

Reply to customer support emails

Check and re-stock your inventory of products

Create and test new products

Find better fulfilment logistics partners

Analyse ad spend, sales, and social media metrics

Do all of the above with fewer people, less money, and less experience

Who has the time, team, and budget to do all this?

No one. Not really.
Even big brands struggle.
‍
So you do less, rely on bloated agencies—or burn out trying to do it all.

The odds are were against you.

But you’re going to be alright. You've got Needle now.

We’re built for the messy middle.

Needle was made for ambitious brands doing $10K–$100K+/month—but stuck juggling too much, and not growing enough.

We combine AI and humans to help you do more with less.

All you do is approve. Needle handles the rest.

Because you don't need a bigger team. You need more shots on goal.

We turn your messy middle into a multi-channel growth engine—at a fraction of agency costs.

“All I know is one day I started using Needle, and my brand started growing again.”

Paul Raybould

Founder & CEO, Visionary Pet Foods

Why us