Paid social and email, end to end

We run your ads and emails. You decide what goes live.

Needle is the operating system behind your marketing. It plans, makes and launches every campaign, strategists check every step, and every result shapes the next one.

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Brands running on Needle

Every decision. None of the legwork.

Strategy
→
Concepts
→
Creative
→
Launch
→
Learnings
Every result feeds the next plan

Strategy, concepts, brand kit and creative each reach you as a decision, not a task, checked first by a Needle strategist or designer.

This week's plan
4 waiting for you
Image ad
Founder story carousel
For approval
Video
Hero product UGC
For approval
Image ad
Bestseller static
For approval

Needle does the heavy lifting. Experts review every step.

Needle uses AI to move faster across strategy, creative and analysis. No AI slop reaches your customers: a strategist or designer reviews the work, and you approve it before it goes live.

Better results. Less operating. Always your brand.

A strategist reviewed this creative
Approve
Approved
Edit

Before Needle, they did it all. Now they approve it.

Read their stories
An ad Needle made for Jammy's
+50%
revenue in her first four months
Jammy's

Two sisters, no time for ads. Now they just approve them.

Return on ad spend has held near 4x since.

An ad Needle made for RTP Tennis
4x
monthly email revenue
RTP Tennis

Up to 4 hours per email. Now 5 minutes approving it.

Without a single promo. His ads now run on Needle too.

Read the case study →
An ad Needle made for Cloud Comfort
+170%
return on ad spend
Cloud Comfort

Running every ad himself. Now minutes approving.

His first profitable month followed.

The loop, in numbers.

+177%

Revenue uplift

Top brands' annualized revenue after 3+ months.

+91%

Marketing efficiency

More output per dollar than before Needle.

-62%

Lower costs

Cut agency, freelancer, and tool spend.

6–40x

Meta ROAS

Organic learnings power ads that convert.

Built for teams that want better, not busier.

Founder story
Scale
UGC demo
Bestseller static
Promo banner
Pause

Data guides the work. People shape it.

No fixed list of deliverables. The numbers show where the work should go, and a strategist adds the judgment the numbers can't.

One workspace
Strategy
Creative
Media
Email

Everything happens in one place.

Strategy, creative, media buying and email stay connected, so nobody re-briefs or chases context.

Your brand kit
Aa
On brand

Never off-brand. Never generic.

Needle works from your brand, your assets and your point of view, and nothing goes live without your approval.

Hook: founder story
Format: UGC
Angle: morning routine
Carried into the next brief

The learning doesn't get lost.

Every concept is tagged, so every result traces back to the idea. That creative memory carries forward. Every campaign gives the next one a better starting point.

Frequently asked questions

What is Needle?

Needle is a marketing service for brands that sell online. It plans, makes and launches your paid social and email campaigns, then analyzes the results to plan the next round. Needle strategists check the work, and you approve it before anything goes live.

Is Needle an agency or a software tool?

Needle is a service that runs on its own operating system. The system handles planning, production and analysis at speed, and Needle strategists make the calls data can't. You get the output of a full marketing team without managing one.

Who is Needle for?

Ecommerce and direct-to-consumer brands that sell through paid social and email: founder-led teams that need marketing done without hiring, and marketing leads at larger brands who want more output without more people to manage.

Which channels does Needle run?

Needle runs paid social on Meta (Facebook and Instagram) and email marketing through Klaviyo. TikTok and Google are next.

What kinds of creative does Needle make?

Static image ads, carousels, GIFs, videos and stories for paid social, plus email newsletters and automated email flows such as welcome, abandoned cart and post-purchase. Needle works from your existing photos and footage first, and gives you a filming brief when something is missing.

What do I have to do each week?

Review and approve. A Needle strategist checks every concept and piece of creative before it comes to you, and nothing launches without your approval. You can also review your brand profile, product selection and plan. Needle recommends it, but it doesn't wait on it.

How does Needle decide what to make next?

From your results. Needle analyzes what each campaign did and turns the patterns into brand insights, which a strategist approves before they shape the next plan. The numbers guide the work, and the strategist adds the judgment the numbers can't.

What results do brands see with Needle?

Brands working with Needle have seen +177% revenue uplift (top brands' annualized revenue after 3+ months), +91% marketing efficiency (more output per dollar than before Needle), 62% lower costs across agency, freelancer and tool spend, and 6 to 40x return on ad spend on Meta.

Will it look like my brand?

Yes. Needle starts by building a strategic and creative brand profile from your website and assets, which you can review. A Needle strategist or designer checks every concept and piece of creative, and nothing goes live without your approval.

How is Needle different from using AI tools myself?

AI tools stop at making things. Needle uses your data to plan what to make, and a strategist adds the judgment data can't. Then Needle makes it on-brand, launches it, and analyzes the results to plan the next one.

Who owns the creative?

You do. Every ad, email and asset Needle makes for you is yours, and your ad accounts, store and data stay in your name.

How much does Needle cost?

Needle has three plans: Growth at $2,999 per month, Scale at $3,999 per month, and Custom with tailored pricing. Your plan is set by your monthly ad spend and email list size. Ads and email newsletters have no fixed quota; automated email flows, such as welcome or abandoned cart, are priced per flow. See pricing, or book a demo for a recommendation.

How do I start?

Book a demo. Needle looks at your brand and channels with you and shows what it would run first.

You approve the work. We run the rest.

Every campaign aims at your ROAS target, and each one learns from the last, so every round gets you closer.