Needle pricing is designed around output, not headcount or inflated retainers. You pay for the creatives you need each month (things like emails, videos, statics, or UGC) and the system handles everything from strategy to execution to optimization.

Each package includes campaign management, weekly momentum reports, and a dedicated strategist guiding the work. Instead of paying a large flat fee for unused services, you only pay for what you need, and the price scales naturally with your business throughout the year. Our subscriptions are usually 3 to 6 months long.

Agencies rely on human labor for every step of the process: research, briefs, drafts, back-and-forth edits, uploading assets, and setting up campaigns. That overhead becomes part of your retainer. Needle removes most of that manual work by automating the execution layer — the analysis, drafting, setup, publishing, and reporting — while keeping humans focused only on strategy, final creative polish, and brand consistency. By eliminating the expensive, repetitive parts of agency work, Needle delivers a bigger scope at a fraction of the cost.

No matter which creative package you choose, every plan includes full campaign management, weekly momentum reports, access to performance insights, and human oversight from a dedicated strategist. You also get optimizations and learnings automatically built into your next week’s ideas. Instead of paying extra for strategy or reporting, everything is bundled into one system that runs your marketing end-to-end. The creative volume may change depending on your plan, but the level of support and orchestration stays the same.

Yes. Needle was designed for the realities of ecommerce (e.g., seasons change, launches come in waves, and creative needs spike). You can scale up when you need more videos, images, or email volume, and scale down during slower months ahead of time using our rolling 3- or 6-month subscriptions.

Most brands shift their plans seasonally, increasing output for major drops, BFCM, or campaign pushes, then returning to a steadier cadence after. The system remains connected and operational no matter how your creative volume changes.

DIY means you’re doing the execution yourself — switching between tools, writing briefs, uploading assets, managing campaigns, and troubleshooting performance. Freelancers may be cheaper upfront, but they don’t handle strategy, optimization, or cross-channel execution, and quality often varies dramatically. Needle replaces all of that with a combined AI + human system that creates, launches, and optimizes your marketing every week. You get the consistency and expertise of an agency, the speed of automation, and a total cost closer to hiring a single freelancer — without the gaps, delays, or heavy lifting.